Written analysis
Essays on TV, streaming, ad-spend and the business of media — the written work behind the conversations on the podcast.
Marketing·
In most categories, more than 70% of buyers aren't in the market today, and 84% of purchases go to a brand the buyer already had in mind before they started looking. James Hurman explains why that makes brand and performance a love story, not a budget fight.
Read the essayOn the latest Media Unfiltered podcast we spoke to Shane Skillen about AI shopping assistants, media plans that lean towards the companies that built the AI, the creator gold rush, and whether TV can win the argument.
In light of the investment by Fifty5Blue, has the Origin cross-media measurement project failed?
Lantern is, simply put, an outcomes-based measurement solution created by three of the UK’s major commercial TV companies — Sky, ITV and Channel 4.
The day began with a critical examination of the effectiveness crisis in Canada. It's been brewing for a while: spend per capita here is much lower than in other major…
Barb’s long-anticipated data measuring the “most-watched” 200 YouTube channels in the UK —designed to provide context against how TV is traditionally measured for…
In this interview with Kelly Williams, MD Commercial at ITV, we discussed how the UK’s largest commercial broadcaster plans to continue growing following some very…
Time to turn the spotlight on the Dutch TV market. I recently had a great follow-up chat with Ton Rozestraten, CCO of RTL Nederland – the largest commercial broadcaster…
We often focus on the US and UK ad markets and overlook others like Germany, but perhaps we shouldn't.
This was one of the constant topics that came up in Cannes while talking to advertisers and agencies: is Google Search under major threat from AI? Is that where budgets…
Really enjoyed this fascinating interview, where we discussed how Disney is expanding globally — what’s driving that growth, how they manage AdTech to compete with…
When you look at The Long and the Short of It — now over a decade old — it outlines a 60/40 split between brand and performance. That’s a guideline, and for many…
At Cannes, the conversation often came back to the stark contrast between the thoughtful debates happening in the Palais and the ad-tech dominance on the beaches…
That’s according to an article in The New York Times, based on a new Adalytics report. Google admits in the piece: “mistakes happen.” But why do we, as an industry…
In the US — a market I blame for many ofadvertising’s worst trends — CTV is growing, profitable, but also deeplyproblematic. Here’s why: Fraud and Lack of transparency.…
Nielsen’s April data shows YouTube’scontinued growth in TV screen viewership. But it’s not a straight line — likeall media, viewership fluctuates. April was particularly…
If you are wondering what to do here, justlook at the Australian TV market to understand what happens when ad exchanges,DSPs and managed services run rampant. (read…
A week on from the recent industry conference, I’ve had time to digest some of the key discussions and reflect on where the TV advertising market in Australia and New…
I’m always struck by the reaction I get when I bring up the issue of TV’s perception problem at events in the US. Often, it’s disbelief.