The Archive
All Episodes
Every conversation in one place — 30 episodes tracking where the money moves across media, advertising and ad-tech. No spin, just the numbers.
LLMs, media plans and creators: are brands walking into a trap?
Justin Lebbon with Shane Skillen
Barb's New CEO on Streamers, Google and the Future of JICs
Justin Lebbon with Caroline Davey & Luca Vannini
A Risk Too Far: Why UK Terrestrial TV Shouldn't Switch Off in 2034
Justin Lebbon & Ian Whittaker
Meta in Court, Disney v. FCC and the Paramount/WBD Wrangling
Justin Lebbon & Ian Whittaker
James Rooke on how can TV compete and win against the platforms
Justin Lebbon with James Rooke
The Politics Episode: Paramount/WBD stalls, AI's charm offensive and Burnham's UK
Justin Lebbon & Ian Whittaker
Summer Summary - Q2 updates: Google, Netflix, Comcast and AI Investment
Justin Lebbon & Ian Whittaker
Market reaction to Sky ITV Deal; NBCU/Comcast; Future consolidation
Justin Lebbon & Ian Whittaker
Rita Ferro on Disney’s advertising strategy and competing with Big Tech
Justin Lebbon with Rita Ferro
NBCUniversal's Marshall: Universal Ads, BravoCon & the Measurement Mess
Justin Lebbon with Mark Marshall
Analysing SpaceX, Roku/Fox deal, Revenue urgency for AI
Justin Lebbon & Ian Whittaker
AI, Agility & Growth: The new agency playbook
Justin Lebbon & Ian Whittaker with Ali Reed
How industry incentives, trading and measurement shape media quality and why it matters
Justin Lebbon & Ian Whittaker with Erez Levin
The Great Ad Tech Squeeze: Platforms dominate tech, kickbacks and consolidation
Justin Lebbon & Ian Whittaker
The Great Ad Spend Shift: Why Meta, Amazon & programmatic are reshaping media
Justin Lebbon with Sean Wright
Meta, Google, Amazon all post Q1 results - Analysis and market reaction
Justin Lebbon & Ian Whittaker
NBCU attacks Nielsen; Retail Media's growth; What Havas/Publicis Q1 results say
Justin Lebbon & Ian Whittaker
Agency models; Macro trends; social media regulation and the music industry!
Justin Lebbon & Ian Whittaker
Broadcasters fight back; OOH growth; Accenture's new agency model and AI investment
Justin Lebbon & Ian Whittaker
Broadcast Strategy, Paramount/WBD deal explained and the Cost-Cutting Trap
Justin Lebbon & Ian Whittaker
The future of media currencies in the platform era
Justin Lebbon & Ian Whittaker with Justin Sampson
Media deals: Netflix, WBD, Paramount, ITV, Sky and agency business models/Q4 results
Justin Lebbon & Ian Whittaker
Markets fret over AI capex as TV advertising shows signs of life
Justin Lebbon & Ian Whittaker
Google scuppers service comparing YouTube viewing with TV
Justin Lebbon & Ian Whittaker