Written analysis/Marketing
Are we better at marketing today than we were in the past?
At Cannes, the conversation often came back to the stark contrast between the thoughtful debates happening in the Palais and the ad-tech dominance on the beaches…
At Cannes, the conversation often came back to the stark contrast between the thoughtful debates happening in the Palais and the ad-tech dominance on the beaches, yachts, and in the hotels.Ad-tech has brought no shortage of “innovation” and ideas about how marketing should be done — but it raises the question: Has all this tech actually made us better marketers?I put that question to media owners, clients, agencies — and even the world-famous Les Binet. With all the data, targeting capabilities, consumer insights, research tools, and an ever-expanding media ecosystem at our disposal… are we truly better at marketing today than we were in the past?
Kelly Williams Les Binet Ross Sergeant Ian Whittaker Alan Moss Kara Osborne Gladwell Brian Wieser, CFA Special mention to Rak Patel who did the interview but the sound was dice. Sorry mate. So many helpers to make this piece.
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