A detailed overview of Lantern, which is an outcomes based measurement solution, deployed by the 3 main commercial broadcasters in the UK. Includes a detailed video interview with C4 and ITV.

Key discussion points from a packed Future TV Canada where broadcasters talked of collaboration, MMMs experts addressed the effectiveness crisis and agency leaders tackled key issues facing them and the Canadian market

Barb’s long-anticipated data measuring the “most-watched” 200 YouTube channels —designed to provide some context against how TV is traditionally measured for currency—is finally out!

ITV's path for growth includes addressability, SME opportunity and streaming

Interview with the largest broadcaster in Holland about their strategy to return to growth

Interviews with two leaders from RTL revealing the next stage of their streaming transformation and how they plan to get there

....and it won’t for a while.

Interview with Rita Ferro, President of Disney Advertising in Cannes

Les and I sat down to understand the key drivers holding back brands from investing in long term brand building and profit generating solutions

I asked several senior marketing professionals in Cannes whether today are indeed better at marketing than we were in the past

Adalytics have dropped another major report on YouTube which has been covered by the New York Times

What broadcasters need to do to avoid the negative impacts of "CTV"

An analysis of the competitive TV viewership landscape and why I think we should see more European-like collaboration in the US

Reflecting on the Australia TV market, why broadcasters must think long and hard about building and controlling their tech infrastructure

A detailed analysis of the Australian TV market post Future TV Sydney

Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.